Support Small, Ethical Brands
Vote With Your Wallet
Forbidden® Rice, also known as “longevity rice,” is an ancient medium-grain heirloom variety once reserved for Chinese emperors. Grown in the Black Dragon River region of China’s sub-arctic Northeast provinces, it is prized for its roasted, nutty flavor, soft texture, and deep purple color. Naturally rich in antioxidants (anthocyanins), magnesium, protein, and fiber, it offers both exceptional taste and nutritional benefits.
Support Small, Ethical Brands
Vote With Your Wallet