My mission is to bring small, sustainable brands into one place, to make it easier for us to find and support them.

After years of seeing how billionaires and big corporations dominate everything, I decided to build something different.

I created OtterList as a home for small, sustainable businesses - a place where people can easily shop with their values. Every product you find here is from a small brand that cares about sustainability, people, and the planet.

I believe that every dollar is a vote for the kind of world we want to live in. That’s why I’m working hard to create a marketplace run by real people, not mega corporations.

If you’ve ever felt overwhelmed trying to shop ethically, I feel you. OtterList is meant to take the guesswork out of conscious shopping. Every product is tagged with clear core standards - like non-toxic, vegan, organic, and more - so you can instantly see what aligns with your values. You can browse by core standards, certifications, by product type, or just scroll and explore brands doing things the right way.

New sustainable brands are being onboarded daily. I'll be sharing their stories, and building a team and community that makes doing good a little easier.

Join me and let's make shopping small, sustainable and ethical the norm, one purchase at a time.

You can signup for email updates and support the mission here.

– Kyle