Pets
Explore Directory Brands
Discover independent brands reviewed against OtterList's standards for sustainability, ethics, and transparency. These brands aren't yet part of our marketplace, and we don't earn commissions from them. If you find one you love, let them know you discovered them through OtterList!
Awoo Pets
Sustainable dog walking accessories, toys, and enrichment products.
Awoo makes pet accessories and enrichment products, including collars, leashes, harnesses, toys, lick mats, and slow feeders.
OUR STANDARDS REVIEW
✅ 1. Independent ownership — Meets Standard
Awoo describes itself as an independent, women-owned business led by its two co-founders.
✅ 2. Meaningful sustainability — Meets Standard
Awoo uses materials such as recycled polyester and offers take-back and pre-loved programs for eligible products.
✅ 3. Ingredient and material transparency — Meets Standard
Awoo lists materials on sampled product pages, including recycled polyester and brass for a collar and wool and dyes for a toy.
✅ 4. Better ingredients and materials — Meets Standard
Sampled products use materials such as GRS-certified recycled polyester, food-grade silicone, and wool.
✅ 5. Ethical business practices — Meets Standard
Awoo says its manufacturing partners prioritize worker safety and fair wages, and that a co-op of female artisans in Nepal makes its wool toys.
✅ 6. Quality and thoughtful design — Meets Standard
Awoo’s products include practical features such as adjustable leash configurations and a quick-release collar buckle.
✅ 7. Animal welfare — Meets Standard
Awoo says its felt toys use humanely sourced wool and identifies the Responsible Wool Standard among its material certifications.
— 8. No AI-generated creative works — Not applicable
BUSINESS LOCATION
Not publicly disclosed.
MANUFACTURING & SOURCING
Awoo says its products are manufactured in China, India, Nepal, and the United States. Product materials include recycled polyester, wool, silicone, brass, and organic cotton; a sampled wool toy page identifies wool from Patagonia and New Zealand. Product-specific manufacturing and material origins vary.
Better Bone
Plant-based dog chews made from renewable materials, not nylon or rawhide.
BetterBone
BetterBone makes plant-based dog chew toys designed as alternatives to conventional nylon and rawhide. Its chews are available in different sizes, durability levels, and vegetarian scent options.
✅ 1. Independent ownership — Meets Standard — BetterBone operates under privately held parent company Blue Standard Inc., with publicly identified founder-led management.
✅ 2. Meaningful sustainability — Meets Standard — BetterBone uses renewable plant-derived materials and reports waste-reducing manufacturing, lower material carbon emissions, and reforestation initiatives.
✅ 3. Ingredient and material transparency — Meets Standard — BetterBone identifies its main cellulose-based materials and vegetarian scent ingredients, although exact formulations and manufacturing locations are not fully detailed.
✅ 4. Better ingredients and materials — Meets Standard — BetterBone uses plant-based composites instead of nylon or rawhide and reports third-party PFAS and chemical-safety testing of selected products and materials.
✅ 5. Ethical business practices — Meets Standard — BetterBone's parent company publishes human-rights, labor, and responsible-sourcing commitments covering its operations and suppliers.
✅ 6. Quality and thoughtful design — Meets Standard — BetterBone offers chew-strength and size-specific designs with textured surfaces, wear guidance, and a durability replacement program.
✅ 7. Animal welfare — Meets Standard — BetterBone states that its chews contain no animal-derived ingredients, including its beef- and venison-scented options.
— 8. No AI-generated creative works — Not applicable
Business location: Blue Standard Inc. is registered in Sterling, Virginia, United States. BetterBone also identifies a New York City business presence.
Manufacturing & sourcing: BetterBone uses its parent company's proprietary Vernovo material, made with softwood cellulose fibers and renewable plant-derived polymers. Its supply chain includes the United States, Germany, Austria, and Croatia. The brand identifies Austria as a manufacturing location, while its environmental report also identifies manufacturing operations in Croatia. The precise production split is not publicly clarified.
Goldpaw
Sustainable pet apparel and accessories made with recycled materials.
Goldpaw makes comfortable pet clothing, walking accessories, and coordinating clothing for people, with designs focused on movement and everyday use.
OtterList Standards
✅ 1. Independent ownership — Meets Standard — Available ownership and operating information supports Goldpaw’s continued independence as a family-run business.
✅ 2. Meaningful sustainability — Meets Standard — Goldpaw describes repair and reuse programs and incorporates recycled fibers into selected products.
🟡 3. Ingredient and material transparency — Partially Meets Standard — Goldpaw provides material information, but some reviewed product pages omit complete compositions or recycled-content percentages.
🟡 4. Better ingredients and materials — Partially Meets Standard — Goldpaw uses recycled materials, but the reviewed Stretch Fleece’s 29% recycled content falls below OtterList’s general apparel target.
✅ 5. Ethical business practices — Meets Standard — Goldpaw describes hands-on production oversight and backs its products with a published defects warranty.
✅ 6. Quality and thoughtful design — Meets Standard — Reviewed Goldpaw designs include practical comfort and usability features, supported by repair options and a defects warranty.
✅ 7. Animal welfare — Meets Standard — Reviewed material disclosures support an animal-free textile approach, without establishing vegan certification for the entire range.
— 8. No AI-generated creative works — Not applicable
Business location: Minnetonka, Minnesota, United States.
Manufacturing & sourcing: Goldpaw describes in-house design and production, with US manufacturing reported in Minnesota and California. Selected products use recycled-content textiles; specific textile-mill locations and fiber origins were not confirmed.