Forbidden® Rice

Forbidden® Rice—also known as “longevity rice”—is an ancient heirloom grain once reserved exclusively for Chinese emperors, believed to promote health and long life. Today, it’s treasured for its deep purple color, roasted nutty flavor, and soft texture.

Grown in the Black Dragon River region of China’s sub-arctic Northeast provinces, this medium-sized rice is as nutritious as it is beautiful. It’s a natural source of antioxidants (anthocyanins), magnesium, protein, and fiber, making it both a delicious and wholesome choice for modern kitchens.